Our mission
Celebrate Colorado snow sports by telling stories that educate and inspire others to seek adventure.
Our legacy
The priceless artifacts tell the story of the birth, rise and explosion of skiing and snowboarding in Colorado. The collection defines who we are, and why we are. Celebrating these stories is vital to preserving the legacy of our sport.
We invite you to join us on this mission to celebrate the stories and people of our great state and the sports that have given us all so much.
Our partners
To our valued partners, we thank you for your continued support.
Our valued team and staff:
Executive Director
Jen Mason
Jen has been the Executive Director of the Museum since January 2019. She was given our
brand new museum and turned it into a lively cultural hub and community gathering place. Jen
gives us the tools to be creative and try new approaches. Her infectious energy and can-do
attitude push us forward every day. She inspires us to work hard and play harder in our beloved
mountains.
Jen@snowsportsmuseum.org
Curator and Director of Collections, Social Media Manager
Dana Zapfel
Dana has been with the Museum since 2015 and intimately helped with the 2018 renovation of
our exhibits. With nearly two decades of museum experience, her passion lies with collections
management, preventative care for artifacts, digitization, and storytelling. Dana uses social
media as a tool to reach a greater audience. Last year while working her full-time job, she wrote
a book ”Skiing in Colorado,” selling over 350 copies.
dana@snowsportsmuseum.org
Museum and Gift Shop Host
Diana Stepanek
Ever wonder who curates all the incredibly thoughtful gifts in our Museum Gift Shop? That's
Diana! Diana has worked for the museum as our gift shop buyer and also as a host for over 5 years. She has a depth of knowledge on all our exhibits. Diana
transitioned her museum focus to help bring our gift shop online and continues to bring snow
sports history and education to a greater audience.
Diana@snowsportsmuseum.org
Operations Manager
Ashley Carter
Ashley has brought a burst of energy to the Museum working as a host and in our Gift Shop.
She is our TV8 personality and helps with events from set-up to marketing. Did you know that
Ashley was behind our first silent disco last year? This year, Ashley also hosted and emceed
our first ever trivia night. Ashley has a pulse on the local community and is creative in bringing
everyone together.
Accounting Administrator
Erin Hall
Erin has been a huge help behind the scenes at the museum and assists with maintaining our
memberships and general accounting. Erin is a rockstar when it comes to our Hall of Fame
Celebration and ensures that the event runs as smooth as possible. She is a wizard at running
registration for large scale events, her attention to detail is beyond reproach. Her children are
part of our staff at the Museum as well Ben and Charlotte are two or our best volunteers.
Development Manager
Whitney Harper
Whitney brings a breadth of knowledge to the Museum from fundraising and events to
marketing and design. Working intimately with the Hall of Fame last year, Whitney’s creative and
mindful thinking contributed to another successful hall of fame celebration. She is assisting in
getting new Museum members in the door while assisting with all our special events.
Host, Resident Photographer
Holly Cole
Holly has been with the Museum for numerous years working in our gift shop, helping with
events, and greeting all our visitors - drawing celebrities from all walks of life to the Museum and
building lasting relationships with them. Also, Holly thoughtfully captures all our important events
through her talented photography which preserves our institutional history.
Host
Andrew Odlin
Andrew has been our most recent addition to our team. As a Museum Host and Gift Shop Retail
Associate, he plays a key role in enhancing the visitor experience by providing exceptional
customer service, creating a welcoming environment, and assisting with the museum's retail
operations. Andrew is a friendly and knowledgeable point of contact for guests, guiding them
through exhibits and offering valuable insights into the Museum.
Host
Peggy Nicholls
Peggy brings an eye for detail to the Museum retail shop. She is so wonderful with the guests
and as a long-time local, she knows all of the stories. As an avid skier, it is always fun to have
her in the Museum since she knows the mountain so well. In the gift shop, Peggy is an expert in
assisting guests with finding the perfect unique and meaningful items related to the museum's
ski themed gift shop.
Host
Michelle Malkin
Michelle works as a host and in our Gift Shop. Her enthusiasm and smile have been a great
addition to our team.
